Smile for a Cause Campaign

Jun 10, 2015


The Ice Bucket Challenge has swept the world last year, raising both the awareness and fund for Amyotrophic Lateral Sclerosis (ALS) patients. Originated in Hong Kong, the GBS smile for a cause campaign is based on a similar concept of the former, which aims to promote the messages of “Happiness”, “Health” and “Giving”. Participants are asked to propagating their positive energy by taking selfie with a smile (preferably with a banana), followed by uploading photos to social media and tagging friends.


Incu-Lab is supporting Smile for a Cause Campaign which has its deadline extended from 14 Jun to 28 Jun. The Campaign has 6 local charities, each with its touching stories you can vote with your SMILE. So far, they have got hundreds of smiles, some of which even came from the Swim Challenge Cascais in Portugal for “World Ocean Day”. To participate and vote in this meaningful and charitable campaign, you may upload your smile with the #GBS code.


Event details are as follow:

Date: From now on until 28 Jun



YouTube channel:


Moreover, they are currently initiating a cloud-funding campaign at Indiegogo for their winning charity. Please visit for more details.


Feel free to spread the campaign and ‘challenge’ your colleagues and friends!